PR in a Web 2.0 World

With Web 2.0 making Silicon Valley feel like 1999 again, it can make you feel like you've seen it all before. But one thing that's brand spankin' new... I am learning new PR tricks literally on a daily basis thanks to the role social networking and blogging is playing in this new environment.

Now why didn’t I come up with this? ;)

This is one of those PR stunts that actually gives me chills it's so great... This is such an elegant site... I love everything about it, and fills me with goodwill towards Yahoo!, even though I am a committed Googler. Nice work, Yahoo!

HP in deep, but impressive PR moves by Mark Hurd

When things go south, PR people do one of two things: A) panic, and do as their told, which usually means crafting a "CYA" response or B) take a strong position, take responsibility for mistakes made, and do what you can to make sure that people know you're leveling with them.

The Nerds Are Alright

This is a GREAT concept for promoting the next version of Firefox to early adopter/fanboys. It's super nerdy, but then again, so are those of us who love Firefox.

This is dope – Ikea’s Everyday Fabulous

From MediaPost's Out to Launch:
IKEA made "everyday fabulous" for New Yorkers when it went design-crazy on the city. All in preparation for Design Week earlier this year, natch.