http://www.nytimes.com/2008/10/29/technology/business-computing/29soft.html

In case you’re not already a fan, take note: Sam Whitmore’s Media Survey is one of the most valuable PR resources available today.

According to Sam, “Our philosophy is to help tech PR pros reverse-engineer what does run, rather than gin up pitches and shop them with a moistened finger to the wind.” Yes, my brother.

A lot has been said about the rise of social media press releases, so I won’t retread this topic. Net net, I’m delighted that as an industry we are now heralding the rise of press releases that a) get to the point b) provide reporters with value rather than spin and c) include grab-and-go content like video, graphics, and search optimization tools.

I can only laugh at this because I'm not the PR person handling the crisis. Evidently, some everyday folks captured some rats having a gay ol' time scurrying around a Taco Bell in Greenwich Village, NYC. http://www.brightcove.com/title.jsp?title=533258434 What fascinates me about this is Yum Brands' (the parent company to Taco Bell) response. This AdAge article articulates how this type of "caught ya red handed" type of exposure is only getting more dangerous for brands in the post YouTube universe.