Hi Friend,
“Hey, I hear you’re good at helping people sound less basic on stage.”
Someone recently approached me with that opening, and it made me laugh out loud, but, if the shoe fits.… I responded that indeed, I do help people sound “less basic.”
“Cool. Cool. How exactly do you do that?”
Ah! The million dollar question, with a fairly straightforward answer:
I help leaders create systems that allow them to quickly (and with as little effort as possible) develop and deliver spellbinding messaging.
Of those systems, this one may be the most powerful: story collecting.
As Shakespere said, There is nothing new under the sun.
It’s probably all been thought, said, and done before.
The trick isn’t to find something brand new to say, the trick is to say what is true, and bring it to life through story.
Your thought experiment this week is to create (or refine / improve) your system for collecting stories.
An efficient story-collecting system does two things: it trains your brain to be on the lookout for good stories, AND it provides a useful repository you can pull from the next time you’re preparing to speak to an audience.
Your system can be as simple as jotting a note in your note taking app, or as sophisticated as a spreadsheet or markdown app with tags that let you search by theme.
There’s nothing #basic about a good story, well told.
Shine on, my friend.
B
