Ever been in one of those brainstorms trying to come up with a “media event” that will draw broadcast attention? You know the “let’s donate X to children with Y disease and invite the press”… those sessions. Not to sound cynical, because these causes often really do benefit and they truly are a bright spot amongst the dull churning of every day news…. but I had to laugh when I saw this not becuase it’s bad, but because it sounds like it’s straight out of one of those sessions… every consumer PR person has thrown out a “support the troops” related PR stunt in the past 12 months, I guarantee it. Congrats, Xerox, looks like Fox News really dug your story. And it’s viral as can be… it was forwarded to me from a few folks.
